When you don’t want to start with automated sequences (that means that you will send automated emails a few hours or days after someone subscribes), you can start with the free plan. When you grow over 1,000 subscribers or use automated sequences, you can upgrade to the Pro plan. When you start advertising on Facebook, you can upgrade to the Creator Pro plan. I use the Pro plan, and I love it! So, let’s talk about how you can get started and what is possible with Convertkit.
How To Get Started With Convertkit
Create a Landingpage
Now you are in your account. You can watch the instruction videos or get started right away. So we can create a form to embed in a website or create a landing page by clicking on “Create Landingpage.”
You can choose between multiple templates. It is a matter of changing. The images, colors, and adjusting the input fields to your wishes. For instance: First name and Email.
Share Your Convertkit Landing Page
Now you can share your landing page anywhere on the internet. You can put it into your Instagram description, share it on WhatsApp, place it on your website, email it to friends. And when people click on your link, they go to your landing page. When people decide to leave their name and email address, you have a new subscriber.
What Do You Have To Offer?
Why would people subscribe to you? You have to give them a reason. One can be that they will receive news updates about what you do—for instance, sharing updates on cryptocurrency or keeping people updated about your newest blog posts or vlogs.
Now your email list is growing, you can start sending broadcast emails and specify to whom you send them. Maybe you have multiple landing pages—one about cryptocurrency and one about stocks. You can decide that you only send a broadcast email to the Crypto subscribers. This can all be done with the free version of Convertkit that enables you to have up to 1,000 subscribers.
Free 14 Day Trial For Convertkit Pro
If you want to take it to the next level you can upgrade your free Convertkit plan to the pro plan with a 14-day free trial. So now you have 14 days to grow your email list further without paying a single dime. If you do not cancel, after 14 days you will be charged for the first time.
Email Automation / Email Sequences
With Convertkit Pro you can send automated emails in a sequence. That means that when someone subscribes to your email list you can decide to send them a personalized email (greeting them by their first name) after a few hours, a few days, on a certain day of the week, and then send follow up emails on autopilot based on your preferences.
I can decide that everybody that signs up gets an automated the next Monday and from that moment on every day for 10 days, giving them value about the subject they are interested in. In one or more of the sequences emails I can start to promote a tool with an affiliate link and in that way every week people can buy one of my affiliate products on autopilot, as long as new subscribers are being added to my email list.
With automation rules, you can help your subscriber to receive the right emails. If I have an email sequence with 10 emails trying to sell a course, and after 3 emails a subscriber decides to buy that course, the subscriber does not need to receive the other 7 emails. So I can create a rule that says that when a subscriber buys the course he will be removed from that email sequence and added to a new email sequence that is created for people that enrolled in my course. That is the power of automation rules.
Automation rules have 2 things: 1. Triggers. 2. Actions. “When this happens, what action should follow.”
With automation rules, we can
- Give people that click on a link in our emails, a certain tag and call that tag ‘interested’
- Add people with a certain tag to an email sequence or remove them from an email sequence
- Add people that followed throug a complete email sequence to another email sequence
With those tags, we can send a specific group of people an automated or a broadcast email.
Convertkit makes it even easier for you by creating visual automation. I have to say that that looks a bit overwhelming in the beginning and has in my opinion the biggest learning curve, but is it also really powerful!
Convertkit can integrate with a lot of big names in the website industry. So when people buy something on your website, or they fill in a contact form, you can make sure they are added to your email list. Here is an overview of integrated tools for Convertkit.
We can change the style of emails we send to subscribers. There are 3 options. Convertkit is known for its simplistic design. Maybe some don’t like it, but it has been proved that it converts better.
Case Study: $5,000 in 3 Days Using ConvertKit
In February 2017 I started with Convertkit. I gave away free templates for a page builder called Elementor and in exchange I got subscribers. Every day around 30-50 people subscribed to my email list in exchange for free Elementor templates and my list grew steadily.
Elementor is a free page builder and I used free templates for the free version. In June 2018 there was a 25% discount for Elementor Pro and I send an email to 5,000 people that made use of the Elementor templates telling them there was a discount.
The funny thing was that I send that email while I was on vacation in Italy. I hear about the sale, grabbed my laptop, and send an email with the benefits of having Elementor Pro and that the sale was only for 3 days.
1 day before the sale ended I sent a gentle reminder about the sale and more sales came running in! And that is how I was able to make $5,000 in just 3 days.
So what did I do? 3 things:
- I offered something amazing for free around an affiliate product.
- I created videos talking about the elementor templates so it would bring people onto my list.
- when there was a discount I sent a broadcast email to the list of people that were exctied about Elementor and were ready to buy Elementor pro with discount through my affiliate link.
And Convertkit helped me to automate this whole process! At this moment I have 50,000 people on my list and when I send a broadcast email I immediately get views, likes, comments, and sales. And it all started by giving away something for free.
I think Converkit is a great tool to use in order to build an email list, help people on autopilot and make. a lot. of money at the same time. It is easy to use, you can start for free and when you go with the pro plan there are a ton of ways to earn back the money you spend on your plans.